The ‘Lieb House’ was designed by famed architects Robert Venturi and Denise Scott Brown. The architectural icon is being moved 95-miles via barge from New Jersey to a new home on Long Island in order to save it from being demolished.
The house sold for the bargain price of $1, but relocation will cost in excess of $100,000, still a bargain for an architectural work of art.
The new owners, Deborah Sarnoff and Robert Gotkin, are pictured in the first photo, and the architects, Robert Venturi and Denise Scott Brown, in the last photo in the gallery above.
Check out philly.com for a video of the first part of the move. The YouTube video above shows the barge-portion of the operation.
Moving $1 Homes
Iconic 'Lieb House' Rescued from Wrecking Ball by Relocation
Trend Themes
1. Architectural Relocation - There is a growing trend of relocating architectural icons to save them from demolition and this presents an opportunity for businesses in the transportation and architecture industries to partner and provide solutions.
2. Low-cost High-value Properties - The trend of buying and selling properties at extremely low prices and then relocating them presents an opportunity for businesses in the real estate industry to find and tap into new markets.
3. Sustainable Housing - The trend of preserving architectural icons by relocating them instead of demolishing them presents a huge opportunity for businesses in the sustainability and environmental industries to innovate and offer solutions.
Industry Implications
1. Transportation Industry - The business opportunity for the transportation industry involves using innovative and cost-effective technology to transport architectural icons like the 'Lieb House' safely and efficiently over long distances.
2. Architecture Industry - The architecture industry can benefit from the trend of architectural relocation by designing and building houses that are easily relocatable, affordable, and sustainable.
3. Real Estate Industry - The low-cost and high-value trend of buying and selling properties presents an opportunity for businesses in the real estate industry to find new markets and to offer solutions for relocatable and sustainable housing.