The Robert Trachtenberg ‘Dont You Know Who I Am’ editorial for Tatler’s August 2011 issue is one for the stars! The photo series takes viewers both into the future and back in time by converging up coming fall collections with the gazes of famed fashion figures such as Twiggy, Tina Turner, Madonna and Marilyn Monroe.
The spots featured are interesting to look through, traveling from the city streets of enticing cities like London and New York, to record stores. The shoot showcases the designs of high fashion houses from Ralph Lauren to Burberry, Versace and many others in this cheeky, ironic spread.
Implications - Fashion editorials place new collections into a context for consumers looking to stretch stylistic boundaries in different seasons. Editorials that are both aesthetically alluring and showcase upcoming fashions are the most appealing to these consumers, who perceive these photographs and the designs they feature as works of art.
Masked Model Editorials
The Robert Trachtenberg 'Don’t You Know Who I Am?' Shoot is Star-Filled
Trend Themes
1. Celebrity-inspired Fashion Editorials - Using famous figures as models in fashion editorials presents a unique opportunity for designers to showcase their collections in a bold, eye-catching way.
2. Retro-futuristic Fashion - Mixing vintage elements with futuristic styles in fashion photography creates a compelling visual experience that can attract consumers interested in both nostalgia and innovation.
3. High-fashion Streetwear - Combining traditional luxury fashion with streetwear aesthetics can appeal to a younger, trendier audience who want to express themselves through fashion in a unique way.
Industry Implications
1. Fashion - Fashion brands and designers can take advantage of the trend of using celebrity models and retro-futuristic themes in their marketing and editorial campaigns to reach new audiences and create memorable experiences for customers.
2. Photography - Photographers can explore the trend of mixing retro and futuristic styles in their work to create captivating images that stand out in a crowded digital landscape.
3. Marketing and Advertising - Marketing and advertising agencies can leverage the trend of high-fashion streetwear to help brands connect with younger, more diverse audiences who are looking for fashion that reflects their unique sense of style and personality.