The NBA inspires fans to art in many different ways, from painting faces in team colors to crafting a poetically witty piece of prose on a sign, but Rob Zilla's NBA fan art outstrips that of the average fan (even though he uses tools that many NBA fans probably own themselves.) As part of a promotion for Apple and the NBA, the Washington DC native and Wizards fan used an iPad Pro, an Apple Pencil, and the Adobe Illustrator Draw app to create renderings of some of the NBA's biggest stars.
Though his drawing's might technically qualify as fan art, they've been featured in the world of the NBA. As part of the Golden State Warriors' Fan Night, Rob Zilla's iPad illustrations were used on the big screen presentation. Though he's a Wizards fan, Warriors star Kevin Durant is a fellow Washingtonian, so he deserves some digital ink.
Basketball Star Illustrations
Washington Artist Rob Zilla Draws NBA Stars Using an iPad
Trend Themes
1. Fan Art Illustrations - Creating digital illustrations of popular sports stars using user-friendly technology presents the opportunity for fan art to be integrated into corporate marketing campaigns.
2. Tablet-based Drawing - Utilizing emerging technology, such as the iPad Pro and Apple Pencil, for artistic expression presents an opportunity for mobile creative endeavors in a modern era.
3. Athlete Fanbase Creativity - Encouraging athlete fandom through artistic expression presents the opportunity for sports marketing firms to foster stronger connections with fans through the integration of unique self-expression opportunities.
Industry Implications
1. Sports Marketing - Professional sports marketing firms, with the help of highly skilled artists, have the opportunity to offer sports enthusiasts easily accessible digital art-focused campaigns to create a personal connection with athletes and their brand.
2. Technology - Further developing user-friendly hardware and software for mobile artistic expression presents the opportunity for tech companies to increase sales and develop brand loyalty among creatives.
3. Sports Apparel - Integrating digital fan art onto sports merchandise presents the opportunity for sports apparel companies to diversify their product portfolio and provide customers with unique, customizable products.