The Eat Grub Smoky BBQ Crunchy Roasted Crickets have been exclusively launched by the brand at Sainsbury's convenience stores in the UK to offer consumers a mainstream way to access edible insects.
The product is positioned as a flavorful, eco-friendly superfood snack that is dense in nutrients and perfect for consumers to enjoy with a drink or as a pick-me-up in the afternoon. The launch of the snack at 250 Sainsbury's locations across the UK makes it the first product of its kind being made available in the mainstream, which marks a shift towards acceptance and popularity with consumers.
Speaking on the launch of Eat Grub Smoky BBQ Crunchy Roasted Crickets, Head of Future Brands at Sainsbury's, Rachel Eyre, said, "Insect snacks should no longer be seen as a gimmick or something for a dare, and it’s clear that consumers are increasingly keen to explore this new sustainable protein source. We’re always looking to provide our customers with new and exciting products, and with the growing interest in edible insects we’re excited to be the first UK supermarket to make these products easily accessible for shoppers across the country."
Convenience Store Insect Snacks
The Eat Grub Smoky BBQ Crunchy Roasted Crickets are at Sainsbury's
Trend Themes
1. Mainstream Edible Insects - The launch of the Eat Grub Smoky BBQ Crunchy Roasted Crickets at Sainsbury's convenience stores signals a shift towards acceptance and popularity of edible insects among mainstream consumers.
2. Sustainable Protein Sources - The growing interest in edible insects presents an opportunity for the food industry to explore sustainable protein sources and meet the demand for alternative, eco-friendly snacks.
3. Flavorful Superfood Snacks - The Eat Grub Smoky BBQ Crunchy Roasted Crickets are positioned as a flavorful, nutrient-dense snack, highlighting the potential for creating innovative and healthy superfood snacks using insects.
Industry Implications
1. Food Retail - The availability of edible insect snacks at mainstream supermarkets like Sainsbury's opens up new market opportunities and disrupts the traditional snack and convenience store industry.
2. Alternative Protein - The emergence of edible insects as a sustainable protein source presents an opportunity for the alternative protein industry to develop novel insect-based products and disrupt the conventional meat industry.
3. Health and Wellness - The nutrient-dense characteristics of edible insect snacks align with the growing consumer demand for healthier, functional food options, prompting the health and wellness industry to explore innovative insect-based products.