The Tofurky Holiday Vegetarian Roast and Gravy is a great way to deviate from the traditional roasts or turkey dinners that take place around the holiday season.
A growing number of consumers are becoming vegan, vegetarian and even flexitarian in a bid to help increase their overall health and, in some cases, lower their ecological footprint. As such, brands are responding in kind with new kinds of products that are oriented towards being suitable for those that are partaking in alternative diets.
The Tofurky Holiday Vegetarian Roast and Gravy comes complete with everything needed to get the meal going. After being thawed in the fridge, the delicious vegetarian roast can be sliced just like a real roast and, if desired, enjoyed alongside other meat dishes for those who are flexitarian.
Plant-Based Holiday Meals
The Tofurky Holiday Vegetarian Roast and Gravy is Flexitarian-Approved
Trend Themes
1. Growing Flexitarianism - The rise in flexitarian diets presents an opportunity for brands to develop more plant-based products that can be enjoyed alongside meat dishes.
2. Alternative Diet Products - There is a demand for new types of products that cater to vegan, vegetarian, and flexitarian consumers, providing opportunities for brands to innovate and offer suitable options.
3. Convenient Vegetarian Meals - Consumers are seeking hassle-free options for plant-based holiday meals, creating a market for ready-to-heat and ready-to-eat vegetarian products.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new plant-based options and cater to the growing trend of alternative diets.
2. Culinary Appliances - The culinary appliance industry has an opportunity to create innovative products that make it easier for consumers to prepare vegetarian and flexitarian holiday meals.
3. Food Delivery - Food delivery services can tap into the demand for convenient vegetarian meals and offer a wider selection of plant-based options for holiday celebrations.