S'well, a company that is wildly popular all around the world for its revolutionary water bottle designs, created the new Roamer collection of pitcher-sized bottles.
Created to be new on-the-go pitchers, the two new sizes hold either 40- or 64-ounces of liquid at once. Available in five colors—black, gray, gold, white or wood grain—the new bottles are ideal for an intense workout, hike, a long road trip, a picnic or sharing at a party.
The new bottles can keep beverages cold for 24 hours and hot for 12 hours. The 40-ounce pitcher from the Roamer collection by S'well is available for purchase online now, with the-64 ounce roamer pitcher set to become available online as of April.
Pitcher-Sized Water Bottles
S'wells New Roamer Collection Has Large-Size Containers
Trend Themes
1. Pitcher-sized Water Bottles - The Roamer collection created by S'well set a trend of new larger, on-the-go bottles.
2. Beverage Insulation Technology - The ability for the Roamer collection to keep drinks hot or cold opens up innovation opportunities in the insulation technology industry.
3. Outdoor Activities - The Roamer collection trend caters to outdoor enthusiasts and opportunities exist in the camping and recreation industry for new products.
Industry Implications
1. Beverage Industry - The Roamer collection informs trends in the beverage industry towards larger, portable bottle designs.
2. Fitness Industry - The trend for larger, insulating bottles as seen in S'well's Roamer collection is relevant to the fitness industry as it caters to active lifestyle consumers.
3. Outdoor Recreation Industry - The Roamer collection creates opportunities for the outdoor recreation industry to produce products for larger-scale outdoor activities such as camping or picnics.