Roadkill Calendars

The ‘Son of Roadkill' Calendar by Kevin Beresford is a Huge Hit

If cute puppies, inspirational scenes or provocative pin-ups are a bit mundane for your taste, you might like Kevin Beresford’s 2011 Son of Roadkill Calendar. The wacky calendar features images of dead animals on the road or roadside.

Beresford thought the dead dogs, squashed squirrels, flattened fowl and hammered hedgehogs that he saw in his travels as a courier might have a higher purpose as images in a unique calendar. The Son of Roadkill Calendar is the latest of Beresford’s morbid datekeepers. It’s not for everyone though: Some shops refuse to stock the item.
Trend Themes
1. Morbid Calendars - Opportunity for unique and unconventional calendars featuring unusual and morbid imagery.
2. Shock Value Merchandise - Disruptive innovation opportunity to create products that shock and provoke a strong reaction from consumers.
3. Unconventional Artistry - Opportunity for artists to explore unconventional subject matter and challenge traditional notions of beauty and aesthetics.
Industry Implications
1. Printing and Publishing - Disruptive innovation opportunity to introduce unconventional calendars and printed materials.
2. Retail - Opportunity for retailers to carry unique and provocative merchandise that caters to niche markets.
3. Art and Design - Opportunity for artists and designers to push boundaries and create unconventional artworks and products.

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