The Switzerland Police road angel was hired after the state of Fribourg gave out too many speeding tickets. They are hoping the angel seen on the side of the street will slow down drivers.
Creating the city's own divine intervention could be a good plan. This road angel asks people to slow down, or acts as a reminder that drivers should slow down. Drivers can e-mail where they saw the road angel to the police in a contest where the winner receives a free driving lesson. Lets just hope they aren't e-mailing while they are driving!
The additional images above come from the accompanying TV spot.
Speed-Sensitive Angels
The Switzerland Police Road Angel Creates a Divine Speeding Intervention
Trend Themes
1. Divine Intervention - The incorporation of religious or spiritual imagery and messages into road safety initiatives to prompt drivers to reduce their speed and drive responsibly.
2. Contest-based Road Safety - Engaging the community through contests where drivers can report sightings of road safety initiatives, with incentives such as free driving lessons for winners, to raise awareness about safe driving and encourage participation.
3. Visual Reminders - Using eye-catching visuals, such as the angel on the side of the road, as a reminder for drivers to slow down and adhere to speed limits.
Industry Implications
1. Law Enforcement - Police departments and other law enforcement agencies can explore innovative ways to incorporate religious or spiritual imagery into road safety campaigns to promote responsible driving and reduce speeding.
2. Education - Driving schools and educational institutions can partner with law enforcement agencies to offer free driving lessons as incentives for contest winners, promoting road safety awareness and responsible driving.
3. Marketing and Advertising - Marketing and advertising agencies can design visually impactful road safety campaigns, using iconic imagery like an angel, to capture drivers' attention and encourage them to slow down and follow traffic regulations.