The roaring twenties were infused with modern day cuts, shapes and tailoring for the RM Roland Mouret Spring 2010 collection.
Sharply structured jacket lapels and knife-edged shoulders were one of the best examples of tailoring that fashion week has seen... quite an accomplishment when you realize that the RM Roland Mouret Spring 2010 collection was shown beside such distinguished designers as Karl Lagerfeld and John Galliano.
Implications - Consumers are nostalgic for the trends of previous decades. This stems from a fear of a future and a desire to return to the comforting nostalgia of the past. Companies should consider creating ad campaigns that focus on nostalgia and appropriating elements from previous decades.
Knife-Edged Shoulders
The RM Roland Mouret Spring 2010 Line is a Lesson in Tailoring
Trend Themes
1. Nostalgic Fashion - Fashion companies can capitalize on the consumer desire for nostalgia by incorporating elements from previous decades into their designs.
2. Structured Tailoring - The emphasis on sharply structured jacket lapels and knife-edged shoulders presents an opportunity for companies to innovate in tailoring techniques.
3. Modern Retro - Combining modern cuts and shapes with retro-inspired elements can create a disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can leverage the nostalgia trend by designing collections that incorporate elements from previous decades.
2. Advertising - Advertising companies can help brands create campaigns that tap into consumers' nostalgia and desire for the past.
3. Textile Manufacturing - Innovation in tailoring techniques and materials can drive growth in the textile manufacturing industry.