RÆBURN introduces the new RÆJUVENATE collection that honors archival materials for the season. Artist Maria Pereira helps create the digital campaign to shoe off the new designs. The London-based fashion label continues to go strong with the RÆMADE philosophy, that every item is made at the brand's East London studio location.
All of the items are crafted from fabrics in the brand's own material archive. This includes a series of wet-weather poncho lining that is complete in the Universal Digital camouflage print. Using old blanket and shelter materials, the brand imagines it to craft outerwear and accessories as well. There are tees that are sprayed with dapple motifs as a patterning look to join the capsule as well.
Archival Material-Crafted Capsule
RÆBURN's RÆJUVENATE Capsule is Showcased in a Digital Campaign
Trend Themes
1. Archival Material-crafted Fashion - Fashion brands can utilize their own material archives to create unique and sustainable designs, bringing new life to old materials.
2. Digital Campaigns for Fashion - Fashion brands can leverage digital campaigns with artist collaborations to showcase new collections and reach a wider audience.
3. Patterned Tees - T-shirts with unique spray-painted or dappled motifs can add a new twist to classic wardrobe staples.
Industry Implications
1. Fashion - Fashion brands can take inspiration from RÆBURN and create their own sustainable and unique collections by utilizing their own material archives.
2. Digital Advertising - Digital agencies can help fashion brands create impactful and visually stunning campaigns to showcase their collections online.
3. Textile Manufacturing - Companies that specialize in textile manufacturing can explore sustainable production methods, such as utilizing old materials and repurposing them for new designs.