The Rivera Club Autumn/Winter 2010 advertorial showcases a range of workwear and sport-inspired grunge looks. The photographs show a bunch of boys going for a ski trip, but what makes it hilarious is that there's no snow in sight. Of course, that doesn't stop these models from having bro time in the wilderness.
This is the Santa Barbara-based line's second collection, and it stayed true to its origins with preppy, pretty boy looks tucked in with a more rugged feel.
Snow-Free Ski Advertorials
The Rivera Club Autumn/Winter 2010 Lookbook
Trend Themes
1. Sport-inspired Grunge Looks - Opportunity to disrupt the fashion industry by blending sportswear and grunge aesthetics.
2. Advertorial Photography - Chance to revolutionize advertising by creating visually compelling advertorials that defy expectations.
3. Workwear Fashion - Potential for disruptive innovation in the workwear industry by combining preppy and rugged styles.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating sport-inspired grunge looks.
2. Advertising - Chance to disrupt the advertising industry by redefining the concept of advertorial photography.
3. Workwear - Potential for innovation in the workwear industry by integrating preppy and rugged fashion styles.