The Rio Runners are part of Onitsuka Tiger's new collection of sneakers, which aim to blend classic and fresh designs.
In the past, Onitsuka Tiger has focused solely on ancient Japan for its sneaker inspiration. However, this release marks a shift in focus. Onitsuka Tiger now presents sneakers like the Rio Runners in an effort to shed light on modern Japan. These sneakers are inspired not by century old traditions or ancient materials, but instead by the 1966 Olympic performance trainers the brand made nearly 60 years ago.
The Rio Runners are inspired by performance trainers, but are really meant as stylish leisure shoes. They feature a blue base with white accents and a pink sole. These sneakers are available in several countries across the world.
Revamped Olympic Rio Runners
These Shoes Come from Japan's Onitsuka Tiger
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Industry Implications
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