Uber is a popular rideshare program popular in many cities, and the service has recently expanded its user interface to allow friends and family to track the whereabouts of those riding in an Uber vehicle. The added feature is known as Trip Tracker and adds an element of safety as well as convenience for consumers looking to check up and keep track of their friends using the platform.
With Uber recently receiving legalizations in major urban metropolises such as Toronto, the service is offering people outside the main user's profile to track rides. Trip Tracker grants friend and family members access to another user's profile, so that they can keep track of where they are. This is ideal for many reasons, including the ability keeping track of people's whereabouts and safety.
Trackable Rideshare Programs
Uber Now Allows Users to Track Their Friends' Rides and Arrival Times
Trend Themes
1. Trackable Rideshare Programs - Disruptive Innovation Opportunity: Developing a rideshare program that allows users to track the whereabouts of their friends and family for enhanced safety and convenience.
2. Enhanced Safety Features - Disruptive Innovation Opportunity: Creating new safety features for rideshare programs that provide real-time tracking and monitoring of riders to ensure their well-being.
3. Social Network Integration - Disruptive Innovation Opportunity: Introducing social network integration within rideshare programs to allow users to share their ride statuses and locations with friends and followers.
Industry Implications
1. Rideshare Services - Disruptive Innovation Opportunity: Integrating trackable ride features within existing rideshare services to attract safety-conscious consumers and differentiate from competitors.
2. Mobile App Development - Disruptive Innovation Opportunity: Building advanced mobile apps that offer real-time tracking and monitoring capabilities to meet the demand for safer rideshare experiences.
3. Safety Technology - Disruptive Innovation Opportunity: Creating innovative safety technologies for rideshare programs, such as GPS tracking devices and panic buttons, to address the growing safety concerns of consumers.