Star Stable Entertainment recently announced the launch of its 'Ride With Us' platform. This platform will provide a hub for users in the Star Stable community to gather with one another in a creative and engaging way, allowing for immersive interactions between users.
Star Stable conducted research into the attitudes toward the "horse girl" community from randomly-selected United States respondents. The research turned up that words such as "obsessed," "weird," and "annoying" were associated with horse girls.
As a result, Star Stable sought to change this perception through the creation of its Ride With Us platform. According to Star Stable-led research, horse riding makes individuals feel "free," "alive," "brave," and "exhilarated." These are the qualities that the company is hoping to bring to the forefront through its Ride With US platform. The entertainment company, therefore, designed the platform around encouraging these traits and focusing on improving the self-esteem of the users.
Therése Forssell, Head of Communications at Star Stable Entertainment, stated: "At Star Stable, we believe girls are strong enough already and don’t need to be empowered — it’s the outside world that needs to change their perception of "horse girls". The stigma around the term causes girls to quit their equestrian sport or suppress their riding interest and love for horses."
Virtual Horse Racing Hubs
Star Stable Entertainment Launched the 'Ride With Us' Platform
Trend Themes
1. Immersive Community Hubs - The success of Star Stable's Ride With Us platform shows the potential for immersive community hubs focused on engaging and creative interactions between users.
2. Rebranding Negative Stereotypes - Star Stable's efforts to change negative perceptions of the horse girl community presents disruptive innovation opportunities within marketing campaigns aimed at rebranding negative stereotypes in other industries.
3. Self-esteem Building Platforms - Star Stable's focus on improving the self-esteem of its users through the Ride With Us platform reveals the potential for self-esteem building platforms in the mental health and wellness industry.
Industry Implications
1. Gaming - The immersive nature of Star Stable's Ride With Us platform offers disruptive innovation opportunities within the gaming industry for similarly engaging and interactive platforms.
2. Equestrian Sports - Star Stable's research presents disruptive innovation opportunities within the equestrian sports industry for rebranding negative stereotypes associated with horse girls and promoting the benefits of horse riding.
3. Social Networking - Star Stable's creation of a community hub within the Ride With Us platform offers disruptive innovation opportunities within the social networking industry for more immersive and interactive platforms focused on strengthening connections between users.