Ride UK decided to do a feature on Nathan Williams, and some of the footage which was captured during the time spent with the ballin' bike rider is absolutely unbelievable. In other words, words from our friends at Rad Collector actually, the footage is “f*cking epic.†Couldn't have said it better myself.
Check out more on the Ride UK feature, as well as other biking finds, below.
Implications - Consumers are motivated to seek out unfamiliar and exciting experiences. This impulse is the result of waiting to feel individual and unique. Companies can cater to the powerful impulse by delivering experiences that remove the customer from the quotidian and transport them to somewhere thrilling.
Rooftop Bike Riding
Ride UK Captures Nathan Williams' High Points
Trend Themes
1. Unforgettable Experiences - Creating experiences that remove customers from the ordinary and transport them to thrilling environments.
2. Adventure Tourism - Catering to consumers' desire for unfamiliar and exciting experiences through biking and other adventure activities.
3. Extreme Sports Media - Capturing and showcasing epic footage of extreme sports and athletes, like Nathan Williams' rooftop bike riding.
Industry Implications
1. Tourism - Providing unique and captivating experiences in travel destinations for adventure-seeking individuals.
2. Outdoor Equipment - Supplying the necessary gear and equipment for biking and other adventure sports, catering to the growing demand.
3. Media Production - Creating content and footage of extreme sports and athletes that captivate audiences and generate interest in the industry.