The Vogue Italia Ride the Old Wave photoshoot zeroed in on a highly aggressive take on athleticism. A team of models were made to look as if in the middle of intensive training via photographer Greg Lotus who captured yoga balls, volleyballs and bicycles in each image.
Whether standing up tall or bent over slightly, the females featured in this Vogue Italia production made no mistake of its intent to get serious about athletic fashion. This was delivered both through the collection of props as well as the showcased apparel as the team exhibited striped black and white shorts, pleated skirts and high rise jeans. These unusual pieces will deliver punches of inspiration this season.
Athletic Squadron Editorials
The Vogue Italia Ride the Old Wave Photoshoot is Aggressively Sporty
Trend Themes
1. Aggressive Athleticism - Opportunity for disruptive innovation in creating high-performance athletic apparel that combines aggressive style with functionality.
2. Prop-driven Fashion - Opportunity for disruptive innovation in incorporating sports equipment as fashion accessories in athletic apparel.
3. Unconventional Sportswear - Opportunity for disruptive innovation in designing unique and unconventional pieces of sportswear that inspire and push boundaries.
Industry Implications
1. Fashion Apparel - Opportunity for disruptive innovation in the fashion industry to create a new line of athletic apparel that emphasizes aggressive athleticism.
2. Sports Equipment - Opportunity for disruptive innovation in the sports equipment industry to develop products that double as fashion accessories in the world of athletic fashion.
3. Athletic Fashion - Opportunity for disruptive innovation in the athletic fashion industry to introduce unconventional and inspiring sportswear that stands out in the market.