Popular and disruptive ride service Uber has launched a pilot program that is designed to make it a little easier for elderly people living in the city of Toronto to use the company's services even if they don't own a smartphone.
Part of a collaboration between Uber and retirement home Revera, the UberCentral service is designed to enable businesses to book ride services on behalf of customers who don't have smartphones.
While Uber and other similar apps have rightly garnered a lot of praise, the fact of the matter is that these developments are leaving behind seniors and others who don't use smartphones. By designing a service specifically designed to seniors' needs, Uber and Revera are working to make the fruits of the sharing economy more inclusive.
Senior-Centric Ride Services
UberCentral is Targeted Towards Seniors Without Smartphones
Trend Themes
1. Senior-centric Ride Services - Creating ride services specifically tailored for seniors without smartphones.
2. Inclusive Sharing Economy - Making the fruits of the sharing economy accessible to seniors and others who don't use smartphones.
3. Collaborative Partnerships - Collaborating with retirement homes to provide ride services for their residents.
Industry Implications
1. Ride-sharing - Developing ride services targeted towards seniors without smartphones.
2. Technology - Creating innovative solutions to make the sharing economy more inclusive for individuals who don't use smartphones.
3. Senior Care - Partnering with retirement homes to offer convenient transportation services for their residents.