The Rick Owens gold face masks added a hint of Mayan flair during the Fall/ Winter 2015 collection fashion show. Rick Owens, the Creative Director of the brand, got in touch with his Mexican roots this season. He used Mayan architecture as his main source of inspiration for the season. These incredible Mayan gold face masks were brought to life as the models sported gold and silver foiled faces at the Rick Owens AW15 show. Owens' collection featured a slew of special effects, most notably the foiled facemasks.
The luxurious Mayan culture bled throughout the collection, however, the foiled facemasks completely played off of the Mayan gold rush. The makeup artists applied heavily flaked foil to each model's face, making some parts of the metallic foil look smooth and others scale-like. This application gave depth to the collection and its beauty aspect.
Metallic Foiled Makeup
The Rick Owens Gold Faces Glistened Down the Mayan-Inspired Runway
Trend Themes
1. Gold Face Masks - There is an opportunity for the beauty industry to capitalize on the trend of gold face masks and develop innovative products.
2. Mayan-inspired Fashion - The fashion industry can explore disruptive innovation opportunities by incorporating Mayan-inspired elements in their collections.
3. Special Effects Makeup - The entertainment industry can explore disruptive innovation opportunities in special effects makeup techniques and products.
Industry Implications
1. Beauty - The beauty industry can leverage the trend of metallic foiled makeup to create unique and luxurious products.
2. Fashion - The fashion industry can embrace the Mayan-inspired trend and create innovative designs inspired by ancient cultures.
3. Entertainment - The entertainment industry can explore and develop new techniques and products for special effects makeup inspired by the foiled facemasks trend.