The new Richardson collection for the Spring/Summer 2020 season debuted recently and the line-up featured items from the brand's 'Double R' and 'NO' ranges, alongside some new footwear options.
From the Nylon Windbreaker and Track Pants combo to the NO-printed sweats and the slip-ons in "light-blue and sand-colored denim material," the stylish silhouettes in the SS2020 Richardson collection are heavily patterned and are focused on chic leisurewear that takes cues from streetwear design. The lookbook that was released to call attention to the new designs depicts some of the models with facemasks and this perhaps seeks to subtly hint to a dystopian reality.
Currently, the new SS 2020 Richardson collection is offered online-only.
Patterned Contemporary Fashion Launches
The Richardson Collection Boasts the Double R & NO Ranges
Trend Themes
1. Patterned Contemporary Fashion - The Richardson collection features heavily patterned stylish silhouettes, offering an opportunity for disruptive innovation in the fashion industry.
2. Chic Leisurewear - The SS2020 Richardson collection focuses on chic leisurewear, presenting an opportunity for disruptive innovation in the leisurewear market.
3. Facemask Fashion - The lookbook featuring models with facemasks hints at a potential trend in facemask fashion, opening up opportunities for disruptive innovation in the fashion and beauty industry.
Industry Implications
1. Fashion Industry - The Richardson collection introduces new patterns and styles, providing an opportunity for disruptive innovation in the fashion industry.
2. Leisurewear Market - The SS2020 Richardson collection emphasizes chic leisurewear, presenting an opportunity for disruptive innovation in the leisurewear market.
3. Fashion and Beauty Industry - The inclusion of facemasks in the Richardson collection's lookbook suggests a potential trend in facemask fashion, offering opportunities for disruptive innovation in the fashion and beauty industry.