Ricardo Santos makes us long for the season that is ending with his ‘Summertime Sadness’ photography shoot. With photos of sun-soaked palm trees and blue skies, he captures some of the best things about summer.
The model Yuliya Melnykova is often caught with the shadows of leaves painting summer savory lines on her skin. Her slicked back hair, sunglasses and brightly colored wardrobe—styled by Liliana Ribeiro—are reminiscent of days on the beach in the brightest of swimsuits. The shoot also carries a little city girl edge with gold coiled necklaces, gold studded earrings, bedazzled necklaces and shimmering sequined shorts.
This wonderful summertime recap by Ricardo Santos is classy and unique in design and style.
Summer Farewell Photography
‘Summertime Sadness’ by Ricardo Santos Bids the Season Far
Trend Themes
1. Summer Photography Trends - Rise of summertime photography trends and showcase through social media for fashion and travel brands.
2. Nature-inspired Fashion - Incorporating shadows of natural elements such as leaves as a design element for the upcoming clothing collections.
3. Virtual Summer Experiences - Innovation opportunities exist for companies to create virtual experiences for summer activities such as beach trips, and pool parties.
Industry Implications
1. Fashion Industry - The fashion industry can leverage this trend to create summer collections and market to social media influencers.
2. Travel Industry - The travel industry can utilize summer photography trends to showcase tourist destinations and travel products.
3. Technology Industry - Technology companies can develop virtual reality experiences to give access to summer activities all year round.