Men's athleticwear brand Rhone has released its new 'Essentials Training' collection, an affordable workout line designed for light movement and everyday workouts.
The new collection consists of a range of training shirts, shorts, crewnecks, sweatpants, and hoodies, providing shoppers with a complete athletic wardrobe fit for every season. The new items are priced below $90 and are presented as simplified versions of Rhone's high-end products.
As a whole, the collection skips the bright hues and eye-catching looks typical to fitness gear and instead utilizes neutral tones. All of the items are delivered in black, gray, and navy colorways. In addition, most of the new pieces are made from recycled material and boast superior moisture-wicking technology, keeping customers dry during their workouts.
Sweat-Wicking Athleticwear
Rhone's New 'Essentials Training' Collection is All About Performance
Trend Themes
1. Affordable Athleticwear - There is an opportunity for brands to create affordable versions of their high-end products, utilizing sustainable materials and superior moisture-wicking technology.
2. Neutral-toned Fitness Gear - Brands can offer more neutral color options for fitness gear, emphasizing function over flashy design.
3. Recycled Athleticwear - Brands can tap into the trend of eco-consciousness by implementing recycled materials into their athleticwear.
Industry Implications
1. Athleticwear - The athleticwear industry can offer more affordable and sustainable options for their customers without sacrificing technology and performance.
2. Sustainable Fashion - The trend of eco-consciousness can be applied to the fashion industry with the use of recycled materials and sustainable practices.
3. Fitness Retail - Fitness retailers can offer a wider range of affordable athleticwear options for their customers, emphasizing function and performance over style.