Ruggedly Sophisticated Lookbooks

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The Rhett Bonnett Fall/Winter Shoot is Impeccably Layered

The Rhett Bonnett Fall/Winter 2012 lookbook features sophisticated menswear ensembles that take cues from preppy and collegiate styling. Model Cory Bond stars in this clean cut shoot, captured by photographer Eli Schmidt.

The featured model sports classic prep staples that exude a rugged sophistication. The masculine model wears lightweight knits, playful patterns, dress shirts, comfy cardigans and outerwear. Draped in a sea of plaid, salt and pepper tweeds and rich wools, Cory showcases a multitude of luxurious essentials.

The clean and elegant lookbook is accessorized with wool hats, skinny ties and timeless leather accessories that include boots, belts and carry-alls. The Rhett Bonnett Fall/Winter 2012 lookbook features rugged ensembles that are perfect for the cold weather. This collegiate-inspired collection is the epitome of quality and sophistication with flawless craftsmanship and classic staples that will never go out of style.
Trend Themes
1. Rugged Sophistication - Opportunities for brands to merge rugged and sophisticated styles to create a timeless look that appeals to a wide audience.
2. Preppy Collegiate - Opportunities for brands to create clothing that draws inspiration from preppy and collegiate style with a modern twist.
3. Luxurious Essentials - Opportunities for luxury brands to create essential pieces that withstand the test of time and that can be mixed and matched.
Industry Implications
1. Fashion - Brands in the fashion industry can use these trends to create timeless pieces that can be marketed across various age groups.
2. Accessories - Opportunities for accessories brands to create essentials such as hats, skinny ties, boots, belts, and carry-alls that appeal to a broader audience.
3. Photography - Opportunities for photography studios to create clean and elegant lookbooks that exhibit impeccable layering and timeless pieces.

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