For the Super Bowl this year, Reynolds Wrap—which is known for its aluminum cooking foil—introduced the Reynolds Wrap Hunger Harness as "the ultimate Game Day wearable."
The silver-colored harness includes a thermal pouch to keep hot foods at a desirable eating temperature, an integrated food tray, a thermal drink holder, an insulated dip holder and adjustable straps for the utmost comfort. For just one day, the limited-release snack harnesses were made available to consumers for the same price as the brand's aluminum foil at $4.99.
As it costs brands millions of dollars to participate in advertising during the Super Bowl, inventive companies of all sizes are taking part this year by developing eye-catching commercials, products and stunts based around the event that are just as attention-grabbing, but much more cost-effective.
Wearable Snack Harnesses
The 'Reynolds Wrap Hunger Harness' Holds Drinks & Keeps Food Hot
Trend Themes
1. Game Day Wearables - An emerging trend of wearable products designed specifically for game day events, offering convenience and functionality for fans.
2. Innovative Super Bowl Ads - Brands are seeking disruptive innovation opportunities by creating attention-grabbing commercials and marketing stunts during the Super Bowl, aiming for cost-effective alternatives to traditional advertising.
3. Portable Food Technology - The development of portable food technology, such as the Reynolds Wrap Hunger Harness, that incorporates thermal insulation, adjustable straps, and customizable compartments for optimal convenience and snack accessibility.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to capitalize on the growing demand for innovative, portable food products that enhance the overall game day experience and convenience for consumers.
2. Advertising and Marketing - The advertising and marketing industry can explore disruptive innovations by creating attention-grabbing Super Bowl commercials and marketing stunts for brands looking for cost-effective alternatives to traditional advertising.
3. Consumer Products - The consumer products industry has the potential to develop and market game day wearables that offer convenience and functionality, providing fans with unique experiences and added value during sporting events.