Viewer-Engaging Loyalty Programs

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The Fox Rewards Service Helps You Get Free Movie Tickets

Now you can be rewarded for trolling the Internet and watching film trailers and movies with the Fox Rewards service. This innovative loyalty program concept is a great way to reward film-goers and fans for viewer engagement with movie-based products.

Fox Rewards is a free sign-up loyalty service for people that enjoy to stay up-to-date with current movie releases. If you're someone that watches movies often and scopes out new trailers on the daily the Fox Rewards app will compensate you for spending time at your computer screen. Consumers will get 25 points if they watch a Fox film trailer and 15 if they post the trailer link to Twitter or Facebook. This social form of viewer rewards is a great way to get consumers to physically engage with film culture.
Trend Themes
1. Online-engaged Loyalty Programs - Creating loyalty programs that reward consumers for their online engagement with products or services presents disruptive innovation opportunities for businesses.
2. Microinfluencer Marketing - Leveraging the influence of microinfluencers to promote loyalty programs can be a disruptive innovation strategy for businesses looking to reach niche audiences.
3. Gamification of Loyalty Programs - Integrating gamification elements into loyalty programs, such as earning points for specific actions or achievements, can enhance user engagement and offer disruptive innovation opportunities in the industry.
Industry Implications
1. Film Entertainment - Implementing viewer-engaging loyalty programs in the film entertainment industry can revolutionize the way fans engage with movies and trailers, creating new opportunities for growth.
2. Technology and Social Media - Developing loyalty programs that leverage technology and social media platforms like Twitter and Facebook can disrupt traditional loyalty program models and attract a digitally-savvy consumer base.
3. Marketing and Advertising - Incorporating innovative loyalty program concepts, such as online engagement and microinfluencer marketing, into marketing and advertising strategies can offer disruptive innovation opportunities to businesses looking to drive customer loyalty.

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