In an effort to celebrate unpaid caregivers, this rewards platform offers redeemable incentives. The interactive platform enables users to record tasks via a mobile app. Founded by Chiara Bell, Careticker acknowledges the often unseen volunteers whose work would account for billions of dollars in a home or hospital.
The rewards platform demonstrates the value of caregiver activities while also allowing them to share in the savings health insurance companies have due to their work. Currently in beta, Careticker has two healthcare insurance firms involved thus far.
Users can record activities and tag them in categories such as grooming, shopping and medication. Each task is associated with an item like a Wal-Mart gift card. The platform also increases engagement between caregivers who can offer support to one another while also validating their help.
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Trend Themes
1. Rewards Platform for Caregivers - The Careticker rewards platform offers unpaid caregivers redeemable incentives, highlighting the value of their activities and allowing them to share in the savings of health insurance companies.
2. Mobile App for Recording Caregiver Tasks - The interactive Careticker mobile app allows users to easily record and categorize caregiver tasks, enhancing engagement and support among caregivers.
3. Increased Engagement Among Caregivers - Careticker's platform fosters engagement among caregivers, providing them with a space to offer support to one another and validate their help.
Industry Implications
1. Healthcare Insurance - The healthcare insurance industry can explore partnerships and collaborations with Careticker to leverage the value of unpaid caregiving and potentially offer additional incentives or benefits to caregivers.
2. Mobile App Development - The mobile app development industry can capitalize on the trend of caregiver-focused apps by creating similar platforms or enhancing existing apps to cater to the needs of caregivers.
3. Retail and Gift Cards - The retail and gift card industry can collaborate with Careticker to provide a variety of redeemable incentives for caregivers, such as gift cards for popular stores.