The Revolve Clothing Pre-Fall 2013 lookbook is at once rebellious and adventurous, two things that go hand-in-hand. In this case, the rebellious nature is due in large part to the edgy clothing being showcased while the adventurous aspect revolves around the use of dirt bikes, ATVs and jeeps on the sands of what at first appears to be a desert. In reality, the Revolve Clothing Pre-Fall 2013 lookbook is shot on location at Pismo Beach in California.
Lensed by Christopher Shintani, the Revolve Clothing Pre-Fall 2013 lookbook stars model Josephine Skriver. The Danish beauty was styled by Marco Rodriguez in a mix of army camouflage, leather and animal prints from the likes of Wildfox, Equipment and Jeffery Campbell.
Adventurous Desert Lookbooks
The Revolve Clothing Pre-Fall 2013 Catalog Stars Josephine Skriver
Trend Themes
1. Edgy Clothing - Opportunity to disrupt the fashion industry by showcasing edgier clothing designs in lookbooks
2. Rebellious Fashion - Opportunity to cater to consumers seeking a rebellious fashion sense in their everyday lives through the use of unique patterns and designs
3. Off-road Adventure - Opportunity for companies in the adventure and outdoor industries to incorporate off-road vehicles and remote locations into their branding and marketing strategies.
Industry Implications
1. Fashion - The fashion industry can embrace rebellious and edgy designs that cater to consumers who want to break away from traditional clothing styles.
2. Automotive - The automotive industry can take advantage of this trend by partnering with off-road adventure companies and incorporating their vehicles into promotions and events.
3. Adventure/outdoor - Opportunity to promote adventure and outdoor industries through bold and adventurous marketing campaigns and partnerships with fashion and automotive companies.