You either have to bring an extra set of clothing or just risk wearing what you already have on when taking your regular cycling trips to the places you need to go. DOYOUVelo is giving you a separate option. This collection isn’t fashion that looks like cute bike-inspired clothing, it actually is CYCLING COUTURE! The line offers multiple jackets and vests that are reversible and very comfortable.
The darker jackets have sleeve zippers that allow for a pull-out reflector arm band. Cycling convenience at its best from DOYOUVelo.
Cycling Couture
DOYOUVelo Makes You Look Hot on the Street on Two Wheels
Trend Themes
1. Cycling Couture - Disruptive innovation opportunity: Creating fashionable and functional cycling clothing that seamlessly integrates into everyday wear.
2. Reversible Fashion - Disruptive innovation opportunity: Designing clothing that can be worn in multiple ways, providing versatility and convenience to the wearer.
3. Reflective Technology - Disruptive innovation opportunity: Developing innovative reflective materials and construction techniques to enhance safety for cyclists on the road.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborating with cycling companies to create fashionable and functional clothing for cyclists.
2. Sportswear - Disruptive innovation opportunity: Introducing reversible designs and reflective technology into sportswear collections to cater to the needs of active consumers.
3. Textile - Disruptive innovation opportunity: Experimenting with new materials and technologies to create innovative and highly reflective textiles for the cycling industry.