Elle Sweden's 'Dagdrommare' fashion story highlights retro knitwear staples that are both sophisticated and feminine in their look. Borrowing from both equestrian and Parisian fashions, stylist Lisa Lindqwister pairs structured coats and textured knits with chic beret accessories.
'Dagdrommare' features top model Frida Gustavsson who poses on a ranch that is surrounded with horses and vast meadows. This Elle Sweden exclusive is lensed by photographer Andreas Sjodin and is featured in the publication's August 2015 issue. Hair styling for the shoot is the work of Lok Lau who collaborates with talented makeup artist Ignacio Alonso.
Top model Frida Gustavsson dons a relaxed and causal up-do hair style and pulls off makeup that is fresh-faced and natural in its overall look and feel. Her retro knitwear wardrobe is classically elegant while promoting a sense of comfort and function.
Retro Knitwear Editorials
Elle Sweden's 'Dagdrommare' Image Series Highlights Equestrian Fashions
Trend Themes
1. Retro Fashion - Opportunities for e-commerce platforms to showcase and democratize vintage styles with modern elements.
2. Equestrian Style - Innovative makers can create sustainable and durable fabrics, accessories or boots using all-natural and eco-friendly materials.
3. Sustainable Knitwear - More investment in sustainable production methods, like electric knitting technology, reusing of yarns and fabrics, and closed-loop recycling systems.
Industry Implications
1. Fashion Retail - Retailers can create physical and online pop-up stores that offer a wide selection of vintage and retro styles, partner with artisanal brands that specialize in eco-friendly and animal-free leather products.
2. Equestrian Equipment - Companies that specialize in custom equestrian equipment, such as saddles, boots, and hats, can incorporate vintage and retro elements into their designs, to offer a unique look without sacrificing comfort or durability.
3. Textile Manufacturing - Manufacturers can invest in ways to reduce the environmental impact of production, like using cleaner energy sources, implementing closed-loop recycling and exchanging traditional materials for organic or recycled ones.