The release of the Apple Watch marked such a significant event for Apple that the company decided to introduce all-new retail uniforms for its employees. These shirts are a dark shade of navy blue, significantly darker than the typical bright blue shirts most commonly worn by Apple retail employees.
Apple has long been recognized as a company leading the retail experience, with its Apple Store geniuses, unconventional, open store layouts and product purchase experiences. To this end, the company's retail employees act as Apple ambassadors, meaning there is much significance attached to what they wear. In this regard, it makes sense to give them refreshed uniforms to herald the release of a new, highly-anticipated product.
These new dark blue Apple Store retail uniforms features a tiny, bright white Apple logo that stands our brilliantly, and is in keeping with the brand's slick and minimalist design aesthetic.
Redesigned Retail Shirts
These Apple Retail Uniforms Marked the Launch of the Apple Watch
Trend Themes
1. Dark Blue Retail Uniforms - Opportunity for retailers to design dark blue uniforms that align with brand aesthetics and create a distinct employee image.
2. Refreshed Employee Uniforms - Opportunity for brands to update employee uniforms to reflect new product releases and enhance brand ambassadorship.
3. Bright Logo Design - Opportunity for brands to incorporate a bright logo design on dark uniforms for a modern and attention-grabbing visual aesthetic.
Industry Implications
1. Retail Apparel - Disruptive innovation opportunity for apparel brands to provide unique and stylish uniforms for retailers.
2. Technology Retail - Disruptive innovation opportunity for technology companies to design employee uniforms that reflect their brand identity and product innovation.
3. Fashion Design - Disruptive innovation opportunity for fashion designers to create personalized and visually appealing uniforms for retail employees.