In the 2023 Beauty Innovation Awards, MDhair won the Conditioner of the Year award for its Restore Conditioner. This innovation from the brand is packed with protein to support smooth, strong and shiny strange, along with other powerhouse ingredients like silk peptides, argan oil, saw palmetto, rosemary leaf oil and apple stem cell culture. Also featured in the formula is Fo-Ti root extract, an ingredient that has been used in Chinese medicine for centuries to slow down graying hair.
This conditioner for all hair types is color-safe, cruelty-free and useful for those who are careful to avoid ingredients like sulfates and silicones.
Powered by proprietary, patent-pending technology, this conditioner supports thicker-looking, healthier and shinier hair with 16 active botanical complexes.
Customized Reparative Conditioners
MDhair's Restore Conditioner is a Beauty Innovation Winner
Trend Themes
1. Protein-infused Haircare - The rise of protein-infused haircare products like MDhair's Restore Conditioner presents disruptive innovation opportunities for brands to develop customizable reparative solutions.
2. Natural Ingredient Revolution - The inclusion of powerhouse natural ingredients such as silk peptides, argan oil, and rosemary leaf oil in MDhair's Restore Conditioner showcases the disruptive innovation potential within the natural ingredient revolution.
3. Age-defying Haircare - MDhair's Restore Conditioner incorporating Fo-Ti root extract to slow down graying hair taps into the trend of age-defying haircare, opening opportunities for disruptive innovations centered around anti-aging hair products.
Industry Implications
1. Beauty & Personal Care - The Beauty & Personal Care industry can leverage the protein-infused haircare trend and develop customized reparative conditioners to cater to different hair types and concerns.
2. Natural Health & Wellness - The Natural Health & Wellness industry can explore the natural ingredient revolution trend in haircare products and create innovative alternatives that focus on using powerful botanical extracts.
3. Anti-aging & Wellness - The Anti-Aging & Wellness industry can capitalize on the age-defying haircare trend by developing hair products that target and slow down the graying process, providing consumers with effective solutions for maintaining youthful-looking hair.