Helmut Lang released the lookbook for the luxe brand's Resort 2020 collection and the silhouettes boast a rather minimalist aesthetic. Building on the aesthetic of wardrobe essentials, the label presents an eclectic capsule which reveals well-tailored garments that can be styled up or down.
The Resort 2020 collection has a subtle palette and the clothing is predominantly monochromatic. Creative directors Mark Howard Thomas and Thomas Cawson were generous in their use of materials as the debuted range boasts denim, leather, sheer fabrics, and so on. From a shearling coat in seafoam green and pristine white dress pants to burnt orange leather trousers and form-fitting denim, the Helmut Lang Resort 2020 collection is the epitome of elevated casual sophistication.
Photo Credits: Bryan Liston
Sophisticated Monochromatic Fashion
Helmut Lang's Resport 2020 Collection Boasts Supreme Elegance
Trend Themes
1. Minimalist Aesthetics - There is an opportunity for disruptive innovation by creating sustainable and ethically sourced minimalist fashion brands.
2. Monochromatic Fashion - Disruptive innovation can be achieved by incorporating innovative technologies like 3D printing to create unique monochromatic fashion pieces.
3. Eclectic Capsules - Opportunities for disruptive innovation exist in creating personalized, customizable eclectic capsule collections for consumers.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can capitalize on minimalist aesthetics to create high-end, sophisticated collections that appeal to the modern consumer.
2. Sustainable Fashion - The monochromatic fashion trend opens up opportunities for sustainable fashion brands to offer eco-friendly and responsibly sourced clothing options.
3. Fashion Technology - Innovative fashion technologies can disrupt the industry by revolutionizing the production process of eclectic capsule collections with advanced materials and manufacturing techniques.