Spotify recently partnered with Resident Advisor, an online content creation platform, in order to promote local music events. Through the new partnership users on the Spotify platform will be able to see local listings for performances, following that users will have the ability to purchase tickets through Resident Advisor.
Resident Advisor believes that the collaborative partnership will help local music find more support. The organization's experience in music tickets could help the partnership, as it has been selling tickets to music bonuses since it started in 2002, and has sold millions of tickets since then.
Overall the partnership could help interested Spotify users to find local music events around them. In the future, Spotify will look to provide avenues for artists to sell merchandise.
Local Music Promotion Partnerships
Spotify Partnered with Resident Advisor to Promote Local Music
Trend Themes
1. Local Event Promotion - Collaborative partnerships between music streaming platforms and local event promotion companies can help users find and attend local music events more easily.
2. Integrated Ticket Sales Platforms - Integrating ticket sales platforms into music streaming platforms can create more seamless experiences for users, making it easier to discover and attend events.
3. Artist Merchandise Opportunities - Providing avenues for artists to sell merchandise on music streaming platforms could create new revenue streams for both artists and streaming platforms.
Industry Implications
1. Music Streaming - Music streaming companies can benefit from partnerships with event promotion companies that offer users more opportunities to engage with and attend live events.
2. Event Promotion - Event promotion companies can benefit from partnerships with music streaming companies that provide a broader reach and audience for local events.
3. Artist Merchandise - Providing opportunities for artists to sell merchandise on music streaming platforms creates new revenue streams for artists and opportunities for streaming platforms to monetize their services beyond streaming subscriptions.