Curamia Tequila has announced a new ‘Reposado’ tequila as the brand’s latest expression. ‘Reposado’ is aged in new and used American oak barrels for four to five months, and the expression is free of any additives. The tequila smells of vanilla, toasted coconut, and spices, and has a baked apple finish. In terms of taste, the expression boasts flavors of both raw and cooked agave and oak.
Distilled by Jalisco chef Dafna Mizrahi, the ‘Reposado’ expression is available online nationwide and in alcoholic retail stores in New York, Florida, New Jersey, Georgia, and Tennessee.
"I’m delighted to enter the next phase of Curamia tequila with the launch of the Reposado," said Co-Founder Dafna Mizrahi. "I started this journey inspired by my grandmother, who introduced me to tequila, with the mission to share with others what it truly means to be an authentic tequila."
American Oak Tequilas
Curamia Tequila Announces the Launch of the New 'Reposado' Tequila
Trend Themes
1. American Oak-aged Tequilas - The trend towards American oak-aged tequilas presents an opportunity for distilleries to experiment with different barrel types and aging times to create unique and flavorful expressions.
2. Premium and Small-batch Tequilas - Consumers are increasingly interested in high-quality, small-batch tequilas like Curamia, creating a space for distilleries to focus on producing unique and premium offerings to stand out in the market.
3. Direct-to-consumer Alcohol Sales - The rise of online alcohol sales creates an opportunity for distilleries to reach a wider audience without relying solely on third-party retailers.
Industry Implications
1. Alcohol Distilleries - Distilleries can take advantage of the trend towards oak-aged and premium tequilas by innovating with different ingredients, barrel types, and production methods to create distinct offerings that appeal to consumers.
2. Online Alcohol Retail - The growth of direct-to-consumer alcohol sales offers an opportunity for online retailers to expand their product offerings, particularly with high-quality and unique tequilas like Curamia's 'Reposado' expression.
3. Bars and Restaurants - With the increasing popularity of premium and small-batch tequilas, bars and restaurants can capitalize on this trend by offering a curated selection of unique and high-quality tequilas to appeal to discerning customers.