The classic board game Monopoly gets a modern look with Andy Mangold's repackaging design. The new and improved Monopoly draws the focus away from the youth market and rethinks the packaging for--gasp--grown-ups.
Mangold's design is sleek, elegant, modern, and timeless--unlike other Monopoly packaging which is convoluted and, let's just say it, always the same.
Compare Mangold's package design with other Monopoly packaging on the market and decide for yourself which you prefer.
Implications - Forget drinking and parties -- the new revamped Monopoly is the perfect rainy day activity for children and adults alike. Taking family fun to a whole new level, the age-old game's redesign spices up the board and makes it more adult friendly. The power of repackaging and rebranding is undeniable, and these new Monopoly boards will surely make waves in the gaming world.
Rebranding Classic Board Games
Monopoly's Packaging Gets a Modern Look
Trend Themes
1. Repackaging Design - The sleek and elegant repackaging design of Monopoly presents opportunities for other classic games to undergo a modern transformation.
2. Adult-friendly Board Games - The new Monopoly design highlights the potential for board games to cater to adult audiences, creating a market for more sophisticated and engaging games.
3. Modernizing Classic Games - The shift towards modern and timeless designs in classic board games offers opportunities for other games to undergo a contemporary makeover.
Industry Implications
1. Board Game Industry - The redesign of Monopoly's packaging indicates the need for the board game industry to evolve and adapt to changing consumer preferences.
2. Packaging Industry - The success of Andy Mangold's sleek repackaging design for Monopoly suggests the packaging industry could explore innovative solutions for revitalizing traditional products.
3. Design Industry - The trend of rebranding classic board games opens up opportunities for designers to reimagine and modernize other nostalgic products.