Rejuvenating Eye Creams

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Summer Fridays' Light Aura Vitamin C + Peptide Eye Cream is Vegan

Rejuvenating eye creams are a great addition to one's skincare routine, especially if the individual tends to experience large quantities of fatigue. Summer Fridays offers a nourishing product in this category, titled Light Aura Vitamin C + Peptide Eye Cream. The formula is fully vegan and ideal for dry, combo, and normal skin. With a plentitude of high-power ingredients, the rejuvenating eye cream targets dark circles and adds firmness.

Two main ingredients power Sumer Fridays' offering. One is Vitamin C and the other is a special peptide blend. This makes the cream multi-tasking. While the former delivers antioxidants and has an energizing effect, the latter (called Acetyl Hexapeptide-8) visibly firms the under-eye area to minimize the look of fine lines and wrinkles. A third ingredient is caffeine which de-puffs.
Trend Themes
1. Vegan Eye Creams - Opportunity to disrupt the eye cream industry by introducing more vegan options with high-power ingredients.
2. Multi-tasking Eye Creams - Opportunity to disrupt the eye cream industry by offering products that target multiple concerns (e.g. dark circles, firmness, and wrinkles) simultaneously.
3. High-power Ingredient Eye Creams - Opportunity to disrupt the eye cream industry by using more high-power ingredients (e.g. Vitamin C, peptides, and caffeine) to address a variety of skincare concerns.
Industry Implications
1. Skincare - Disruptive innovation opportunity in the skincare industry by creating new and innovative products that cater to specific skincare concerns and use high-power ingredients.
2. Vegan Products - Disruptive innovation opportunity in the vegan product industry by developing new and innovative vegan eye creams that address specific skincare concerns.
3. Anti-aging - Disruptive innovation opportunity in the anti-aging industry by developing more multi-tasking skincare products that target multiple concerns (e.g. dark circles, firmness, and wrinkles) simultaneously.

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