RE:JERSEY is an innovative production process from PUMA that puts existing football jerseys to good use by upcycling them into entirely new ones. This waste-reducing initiative supports a more sustainable future and a production model that leverages materials that are already in circulation.
Old garments with logos, embroidered elements and club badges have been difficult to recycle properly in the past but RE:JERSEY makes it possible for these pieces of apparel to be given new life. As part of the process, the garments are chemically broken down and then put back toether to create a yarn that boasts the same high-performance characteristics as virgin polyester. RE:JERSEY kits are made with 75% repurposed football jerseys and 25% SEAQUAL MARINE PLASTIC, a sustainable and fully traceable raw material made from marine litter such as fishing nets.
Upcycled Sports Jerseys
PUMA's RE:JERSEY Uses Existing Football Jerseys to Produce New Ones
Trend Themes
1. Upcycling Apparel - Exploring possibilities to upcycle existing clothes to reduce waste and support a sustainable future
2. Circular Fashion - Adopting circular fashion models that leverage existing materials and production processes to reduce environmental impact
3. Sustainable Materials - Innovating with sustainable materials such as marine plastics to reduce waste and promote a circular economy
Industry Implications
1. Sportswear - Adopting upcycling and sustainable production methods to reduce waste and promote a healthier planet
2. Fashion - Exploring circular fashion models that leverage existing materials and production processes to reduce environmental impact
3. Textile Recycling - Innovating chemical and textile recycling processes to support the growth of a circular economy and reduce textile waste