Runway-Inspired Summer Apparel

The Reitmans Summer 2017 Lookbook is an Affordable Take on Luxury

The Reitmans Summer 2017 lookbook spotlights the label's diverse and runway-themed range. In addition to showcasing everyday basics like the perfect plain tees, classic denim jackets and little black dresses, this lookbook goes one step further to reveal the Canadian retailer's bolder style picks.

Examples like ornate and embroidered tunics, skirts and dresses celebrate the brand's 'New Tribe' aesthetic and embody an artisanal air. Additionally, the catalog's 'Easy Breezy' range consists of airy and feminine pieces that are showcased in shades of blue and are perfect for hot summer days.

The Reitmans Summer 2017 lookbook highlights affordable and well-made essentials that every woman should have in her wardrobe. In addition to foundation staples, the brand borrows its inspiration from the runway and also spotlights pattern-enriched pieces while experimenting with clean and contemporary silhouettes.
Trend Themes
1. Affordable Luxury Fashion - Opportunities to disrupt the fashion industry by offering affordable versions of high-end runway-inspired apparel.
2. Artisanal Fashion - Opportunities to disrupt the fashion industry by creating artisanal, embroidered and pattern-enriched clothing pieces.
3. Clean and Contemporary Silhouettes - Opportunities to disrupt the fashion industry by experimenting with clean and contemporary silhouettes in clothing design.
Industry Implications
1. Fashion Retail - Opportunities for fashion retailers to offer affordable, runway-inspired apparel to their customers.
2. Fashion Design - Opportunities for fashion designers to create artisanal and pattern-enriched clothing pieces.
3. Fashion Manufacturing - Opportunities for fashion manufacturers to experiment with clean and contemporary silhouettes in clothing production.

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