Your Chance to Reinvent Levi's Jeans
Levi's Project 501 Design Challenge
Not everyone can cut and sew their luck as participants on popular design contests such as "Project Runway," but now Levi's has made it possible for both professional designers and designer wannabes to claim their way to fame with the
Trend Themes
1. User-designed Products - More companies can implement campaigns that allow customers to design their own products and have a say in the creation process.
2. Community-driven Design - Increasingly, brands are looking to their communities to help create products and make more authentic connections with customers.
3. Crowdsourced Fashion - Fashion brands are utilizing crowdsourcing techniques to generate ideas and designs for new collections, with customer involvement in every step of the process.
Industry Implications
1. Fashion - Fashion brands can leverage user-designed campaigns to generate buzz, valuable customer insights, and inspire new collections.
2. Retail - Retail companies can integrate community-driven design into their product lines and engage customers in the creation process.
3. E-commerce - E-commerce brands can utilize crowdsourcing techniques to involve customers in the design process, creating more personalized and relevant products.