Trend Hunter explores the new normal of work culture in the Reimagining Work Culture iteration of the platform's Innovation eLearning series on YouTube. The module begins by outlining the undeniable impact the pandemic had on work culture, with businesses around the world changing to remote work or hybrid work models. These changes are then supplemented by statistics that show that, while many may believe that the office is dead, there are still employee majorities that believe the office is a necessity in many regions.
Trend Hunter outlines a timeline that suggested Remote Work was already on the way, it merely came ten years early due to the pandemic. Additionally, the module cites studies that suggest employees are more productive in remote workplaces than they are in office. However, this may not be true for every generation. While Millennials and Gen Z workers resoundingly prefer to work from home, as demonstrated in the Permanent Remote Work and Digital Nomad insight reports, others believe the home is not well suited for work, with distractions and personal obligations getting in the way.
The video series then explores the Four Es of Work Culture, which are Evolution, Engagement, Excellence, and Experience. The video makes a case that the best model suited for addressing all four Es is a scalable hybrid model catered to each workplace culture.
For more information on Reimagining Work Culture, check out Trend Hunter's Free 2023 Trend Report.
Reimagining Work Culture
Trend Hunter Explores Work Cultures in the Post-Pandemic World
Trend Themes
1. Remote Work - Opportunity for companies to invest in creating a seamless remote work experience catering to employee preferences, while maintaining productivity.
2. Scalable Hybrid Model - Opportunity to create a customizable and adaptable hybrid work model for each workplace culture that addresses the Four Es of Work Culture.
3. Employee Productivity - Opportunity to implement strategies that increase employee productivity, including remote work options and personalized work experiences.
Industry Implications
1. Technology - Opportunity for tech companies to develop software and infrastructure that cater to remote work and hybrid work models.
2. Human Resources - Opportunity to revamp HR policies and employee engagement initiatives that address concerns and preferences related to remote and hybrid work models.
3. Real Estate - Opportunity for real estate companies to adapt to the changing demand for office spaces that cater to the new hybrid work culture.