Reigning Champ's fifth collection, created in collaboration with designer Jide Osifeso, redefines the future of athletic wear with a performance-driven approach. The collection maintains Osifeso's unique design language while prioritizing movement and athletic function. Born and raised in Southern California, Jide Osifeso blurs the lines of contemporary culture through fashion design and creative direction. As the head of his own brand and creative studio, HYMNE, Osifeso has led projects for the likes of Kendrick Lamar, SZA, Jaden Smith, and Daniel Kaluuya
The 10-piece collection utilizes technical fabrics from Reigning Champ's catalog, including Polartec's Power Air, Shearling Fleece, Eco 4-Way Stretch, Tech Mesh, Solotex Mesh, and Dot Air. Osifeso transforms these materials into innovative silhouettes and multi-paneled constructions.
The campaign and film, co-produced by photographer Parker Woods and Reigning Champ, capture the human form in motion through moving portraits and vignettes. The limited release, priced between $110 and $350, will be available from April 25th on reigningchamp.com, at Reigning Champ retail stores, and select global stockists.
Contemporary Ten-Piece Collections
Reigning Champ and Jide Osifeso Debut fifth collection
Trend Themes
1. Performance-driven Athletic Wear - The collaboration between Reigning Champ and Jide Osifeso showcase the innovative use of technical fabrics to prioritize movement and athletic function in fashion design.
2. Multi-paned Apparel Constructions - Osifeso's design for Reigning Champ's fifth collection challenges traditional garment design with the use of multiple panels and innovative silhouettes.
3. Moving Portraits for Fashion Campaigns - The campaign and film for Reigning Champ's collaboration with Jide Osifeso explores new ways of capturing the human form in motion and combines photography and film.
Industry Implications
1. Athletic Wear - The collection's performance-driven approach presents an opportunity for companies in the athletic wear industry to incorporate innovative technical fabrics and multi-paneled constructions in their products.
2. Fashion Design - The unique design language of Jide Osifeso and his emphasis on movement and function in fashion design shows a potential for disruptive innovation in the industry.
3. Photography and Film - The campaign and film's exploration of capturing the human form in motion could inspire disruptive innovation in the fields of photography and film, particularly for fashion campaigns.