After the Apollo Watch launched on Kickstarter, within 24 hours the Apollo team had reached its campaign goal.
Inspired by space, the Apollo series is a new line of regulator timepieces endorsed by astronauts. Created by Filippo Cima, an award-winning Italian designer and architect based in the United Arab Emirates, the concept of Apollo was inspired by space.
The Apollo watches measure 38 mm wide by 12.75 mm thick, with a high-domed Hesalite crystal cover, luminescent, multi-layer dials with a map of the northern sky in the background, Miyota 8219 movement and high-quality genuine Italian leather straps.
As the team has now reached its initial campaign goal of $25,000, it has now announced a series of stretch goals to reach before the campaign ends. Perks include a super early bird price of $199 for a Neptune or Uranus watch, which reflects a $160 discount off the MSRP and delivers worldwide.
Astronaut-Endorsed Timepieces
The Apollo Watch is Backed by Ambassadors Like Ariana Kalavana
Trend Themes
1. Space-inspired Timepieces - The Apollo Watch and its endorsement by astronauts create opportunities for disruptive innovation in the watch industry by tapping into the fascination with space.
2. Crowdfunding Success - The rapid achievement of the Apollo Watch's campaign goal highlights the potential for disruptive innovation in the crowdfunding industry, showcasing the demand for unique and endorsed products.
3. Stretch Goals and Perks - The introduction of stretch goals and enticing perks during crowdfunding campaigns presents opportunities for disruptive innovation in the marketing and promotional strategies of product launches.
Industry Implications
1. Watch - The Apollo Watch's space-inspired design and astronaut endorsement presents opportunities for disruptive innovation in the watch industry by offering unique and prestigious timepieces.
2. Crowdfunding - The success of the Apollo Watch's crowdfunding campaign showcases opportunities for disruptive innovation in the crowdfunding industry, proving the viability of unique and endorsed product ideas.
3. Marketing - The introduction of stretch goals and enticing perks during crowdfunding campaigns offers opportunities for disruptive innovation in the marketing industry by creating engaging and rewarding product launch experiences.