Regino Gonzales began his work back in 1995 in his multi-media platforms of photography and painting, and later jumped on the tattoo bandwagon. In 2001, he received his BFA from the School of Visual Arts and kick-started his career in tattooing.
Based in New York City, Regino Gonzales' work is inspiring, provoking and very detailed. He still paints and photographs, but his passion regards tattooing as number one.
Implications - Current fashion trends encourage consumers to flaunt their individual styles rather than conforming to the crowd. Tattoos are a perfect mode of self-expression; consumers are able to wear designs that are one-of-a-kind. Companies can appeal to expressive consumers by manufacturing tattoo-related products or incorporating tattoos into their advertising to give them a unique identity.
Badass Back Tatts
Regino Gonzales' Intricately Detailed Tattoos
Trend Themes
1. Individualistic Tattoos - Tattoos as a medium for individualistic expression, encouraging businesses to tap into this trend with tattoo-related products or incorporating tattoos into advertising.
2. Intricate Body Art - Increased demand for intricately detailed tattoos, creating an opportunity for artists and businesses to specialize in this niche market.
3. Multimedia Artists-turned-tattooists - More artists with diverse backgrounds are transitioning into tattooing, leading to a new era of creative and multidisciplinary tattooing experiences for clients.
Industry Implications
1. Tattoo Industry - As demand for more intricate and creative tattoos rise, there is a space for tattoo shops to specialize in providing a unique tattoo experience to clients.
2. Fashion Industry - Fashion companies can incorporate tattoos into their branding and merchandise offerings to appeal to individualistic consumers looking for unique ways to express themselves.
3. Arts and Entertainment Industry - The increase in multimedia artists transitioning to tattooing suggests an opportunity for galleries or art exhibitions to showcase and promote the work of these artists in a new medium.