(SPONSORED) On December 8th, Trend Hunter had the opportunity to visit the Wired pop-up store ‘Regal Remix’ event in New York City sponsored by Buick. There were so many cool gadgets and toys at the event that it was difficult to decide where to start, but one thing’s for sure – the revitalized Buick Regal was surely the scene-stealer.
With a cool design, high performance and plush interior, the new Buick Regal is definitely not your dad’s old Buick. Under the watchful eye of race car driver Boris Said, we were lucky enough to virtually test drive the sleek new ride and tour the famous Nurburgring race track in Germany, taking sharp turns and even making the car jump with all four wheels off the ground.
Other goodies at the ‘Regal Remix’ event included the Moment of Truth plasma touchscreen. This cool gadget allowed us to comment online and share our thoughts with fans of the car so that we could let people know how much we loved the re-launched Buick Regal.
The Buick photo booth was also another must. After taking a few shots in various racing paraphernalia, we rubbed it in our friends’ faces using the booth’s digital auto-send option, which emailed our pictures to those we knew were slaving away at their desks while we were having the time of our lives at the ‘Regal Remix’ event.
Revived Ride Pop-Up Parties
Buick Regal Amazes All at Wired Store ‘Regal Remix' Event
Trend Themes
1. Revitalized Luxury - The new Buick Regal's cool design, high performance, and plush interior offer disruptive innovation opportunities in the luxury car industry.
2. Interactive Gadgets - The Moment of Truth plasma touchscreen and Buick photo booth showcase how interactive gadgets can enhance the event experience and create disruptive innovation opportunities in the technology industry.
3. Virtual Test Driving - The virtual test drive experience of the Buick Regal demonstrates how virtual reality can disrupt the automotive industry by providing customers with a realistic and immersive test drive without leaving the event.
Industry Implications
1. Luxury Cars - The Buick Regal's revitalized features open up disruptive innovation opportunities in the luxury car industry.
2. Technology - The interactive gadgets showcased at the event highlight disruptive innovation opportunities for technology companies looking to enhance event experiences.
3. Automotive - Virtual test driving experiences like the one offered at the event can disrupt the automotive industry by revolutionizing the traditional test drive process.