Blue Monkey gives consumers access to 100% refreshing watermelon juice products. The contents boast no sugars or artificial flavors. In addition, the offerings are GMO-free and can accommodate vegan diets.
The Vancouver-based brand — Blue Monkey, was founded by a married couple. Aside from the pressed refreshing watermelon juice, the pair boasts a full beverage line that "includes natural, organic, and sparkling water and juices, juice blends, and instant coconut."
Blue Monkey's refreshing watermelon juice is described to taste as if "taking a bite into a juicy, real watermelon." In addition to this, the company offers its beverage in a sparkling option as well. It features a blend of 55% watermelon juice and 45% lightly carbonated water.
Refreshing Watermelon Juices
Blue Monkey Boasts a Beverage with No Added Sugars, Flavors or Colors
Trend Themes
1. Natural Fruit Juices - Blue Monkey's natural watermelon juice showcases a trend towards healthier beverage options through using real fruit juice and no artificial flavors, colors or sugars.
2. Gmo-free Products - The inclusion of GMO-free products separates Blue Monkey from competitors and aligns with growing consumer demand for transparency and healthier options.
3. Instant Coconut Water - Blue Monkey's line of sparkling and natural water, juices and instant coconut water presents an alternative, innovative take on traditional coconut water offerings.
Industry Implications
1. Beverage Industry - The natural and organic ingredients of Blue Monkey's line reveals an opportunity for disruption in the overall beverage industry as consumers opt for healthier alternatives to traditional sugary and carbonated drinks.
2. Organic Food Industry - Blue Monkey's line of products also appeals to consumers seeking environmentally sustainable and organic products whose demand has grown in the food industry.
3. Vegan Industry - The accomodation of vegan diets expands Blue Monkey's potential market and highlights the trend towards catering to diverse dietary needs in the food and beverage business.