This refreshed packaging design has been shown off by KFC to help better reflect the brand's identity and keep it relevant for today's consumers. The packaging shows off new branding that calls to mind the brand's original designs with its full name and image of Colonel Sanders, while also bringing back the "it's Finger Licking' Good" slogan after being removed earlier in the COVID-19 pandemic. The branding also features a short paragraph on the history of the brand for consumers to read.
The KFC refreshed packaging design also features paperboard that's certified by either the Forest Stewardship Council (FSC) or the Sustainability Forestry Initiative. Four of the new packaging designs are also approved for How2Recycle labeling.
Heritage-Honoring Fried Chicken Packaging
KFC Revealed a Refreshed Packaging Design
Trend Themes
1. Sustainability-focused Fast Food Packaging - Opportunity for companies to invest in sustainable and eco-friendly packaging materials to promote a more eco-conscious brand image.
2. Nostalgia-inspired Branding - Companies can leverage nostalgia in their branding to appeal to a wider audience and tap into a sense of nostalgia for their products.
3. Storytelling Through Packaging Design - Companies can use packaging design to tell their brand's story and engage consumers with the brand's history and heritage.
Industry Implications
1. Fast Food Industry - Companies in the fast food industry can explore more eco-friendly and sustainable packaging options to appeal to environmentally conscious consumers.
2. Packaging Industry - Opportunities for companies in the packaging industry to create eco-friendly packaging materials that appeal to consumers who prefer sustainable and eco-friendly options.
3. Marketing and Advertising Industry - Marketing and advertising agencies can create branding campaigns that tap into nostalgia and tell stories to better engage consumers and build brand loyalty.