Ogilvy Paris came up with a product called 'Refresh Cap' that helps keep people hydrated all day long. According to the company, a shocking 80% of people forget to drink water every day! Doctors recommend drinking eight glasses of water each day, so you can imagine what the population is doing to their health, just by simply not staying hydrated.
However, in today's fast-paced, workaholic-filled environment, it is understandable as to why people are pushing the vital liquid to the side. In order to counteract our dehydrated communities, Refresh Cap acts as a discreet alarm clock. It features a built-in timer that pops a miniature flag up every hour. The timer resets itself after every time you twist it shut.
Hydration-Reminding Bottle Caps
The ‘Refresh Cap’ Reminds People to Drink Every Hour
Trend Themes
1. Hydration-reminding Bottle Caps - Hydration-reminding bottle caps that act as discreet alarm clocks can help people stay hydrated throughout the day.
Industry Implications
1. Healthcare - The healthcare industry can benefit from incorporating hydration-reminding bottle caps as a way to promote healthy habits and prevent dehydration-related health issues.
2. Fitness - The fitness industry can leverage hydration-reminding bottle caps to educate and encourage individuals to stay hydrated during intense physical activities.
3. Workplace Wellness - Workplace wellness programs can use hydration-reminding bottle caps as a tool to promote employee health and productivity by reminding them to drink water regularly.