Understated Sustainable Dresses

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The Reformation 'Fettuccine' Linen Dress Fuses Luxury and Comfort

The Reformation 'Fettuccine' linen dress is priced at $335 and is available in three colors -- a pink Snapdragon shade, a white and a black. The strapless, mid-length dress boasts a sweetheart neckline and a smock back bodice that allows for a stretchy fit. The item is designed to blend shape with comfort, staying true to the brand's effortlessly cool aesthetic.

Available just in time for the summer months ahead, the Reformation Fettuccine dress is sustainably made in Hong Kong, with each garment saving eight pounds of carbon dioxide, five gallons of water and providing zero pounds of waste.

Each piece is made from flax-based linen that uses no water and emits one quarter of the carbon of traditional cotton. The fabric is also lightweight, washable and cooling in hot summer weather.
Trend Themes
1. Eco-friendly Fashion - There is a growing trend in the fashion industry to create sustainable and environmentally friendly products.
2. Comfort-driven Fashion - Consumers are increasingly seeking comfortable yet stylish fashion that can be worn on a daily basis.
3. Minimalist Style - Minimalist, understated dresses are becoming more popular as consumers look for timeless items that can be worn for multiple occasions.
Industry Implications
1. Fashion - The fashion industry has an opportunity to integrate sustainable materials into their designs, while keeping comfort and style in mind.
2. Textile - The textile industry can explore and develop new sustainable fabrics and materials to meet the growing demand for eco-friendly fashion.
3. Retail - Retailers can tap into the trend of minimalist style and offer a variety of understated, versatile clothing options that consumers can wear for multiple seasons and occasions.

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