'TBI' is a line of reflective garments that are specially designed for women who enjoy running or biking at night. For many women, the evening is the only time of the day that they are able to exercise. However, exercising outside after dark can be dangerous due to low visibility.
TBI is designed as a safer form of activewear for women who like to exercise after sunset. The clothing combines style and functionality to create garments that are both safe and fashion-forward. Each garment features a simple design that is integrated with 3M reflective materials. The reflective pieces are strategically placed so as to draw attention to the frame and core of the person. This design helps women improve their visibility when running or biking at night.
The reflective garments provide a safe and stylish option for women who like to exercise outdoors after dark.
Ultra-Reflective Activewear
These Reflective Garments are Designed for Running and Biking at Night
Trend Themes
1. Ultra-reflective Activewear - Disruptive innovation opportunity: Designing ultra-reflective activewear that combines safety and style for outdoor exercise at night.
Industry Implications
1. Fitness Apparel - Disruptive innovation opportunity: Creating innovative fitness apparel that enhances visibility in low-light conditions.
2. Sporting Goods - Disruptive innovation opportunity: Incorporating reflective materials in sporting goods to improve safety during nighttime activities.
3. Outdoor Equipment - Disruptive innovation opportunity: Developing outdoor equipment with integrated reflective elements for enhanced visibility in the dark.