Meiyume's new Smart Refill System pairs reusable jars with inner cups that can be replaced as needed. The capsules are made of polypropylene and have seals to keep the contents fresh until use. The inner capsules can be released with ease, while the outer part of the packaging is sturdy and high-quality to support long-term use.
According to Meiyume, one Smart Refill Jar & Capsule with two refills is a 52% plastic weight reduction when compared to using three regular jars. Meiyume also recognizes that "Once a nice but niche ideal, refillable beauty is now more mainstream than ever as it appeals to an ever-growing conscious consumer base."
The Smart Refill System is beneficial for helping to reduce plastic waste, by replenishing only the essential parts of the product and packaging.
Refillable Packaging Systems
Meiyume's Smart Refill System Includes Jars and Inner Cups
Trend Themes
1. Refillable Packaging - The trend towards refillable packaging systems is driven by consumer demand for more sustainable products and provides opportunities for new product designs and business models.
2. Smart Packaging - Smart refill systems, like the one developed by Meiyume, create opportunities for brand differentiation and consumer engagement through innovative packaging design and tracking technologies.
3. Circular Economy - The concept of refillable packaging fits within a broader movement towards a circular economy, which aims to eliminate waste and create a more sustainable future through innovative business models and supply chain solutions.
Industry Implications
1. Beauty & Personal Care - The beauty and personal care industry can benefit from refillable packaging systems, which align with consumer demand for green products and provide opportunities for brand differentiation and new product designs.
2. Food & Beverage - Refillable packaging systems can also be applied in the food and beverage sector, creating opportunities for innovative packaging design and reducing waste in the supply chain.
3. Home Care & Cleaning - The home care and cleaning industry can adopt refillable packaging systems to reduce plastic waste and appeal to customers who are concerned with environmental sustainability.