This clever editorial for 'REFASHION Book' shows hungry models devouring some fast food meals. The models stand in front of plain white backdrops, unashamed to eat right in front of the camera lens.
One of the models poses with her fry, acting like it is a cigarette. Another model glares at the camera, her messy makeup running, biting into a hot dog ferociously. The models seductively lick their fingers and bite their pizza, as if this is their first meal. The editorial juxtaposes their small figures in lingerie, with high-calorie foods, making for a large contrast within the photographs.
'REFASHION Book' doesn't get into anything too serious as the photo shoot is solely playful, in which the fast food loving models aren't afraid to take a bite.
Hungry Model Editorials
The Fashion Editorial for 'REFASHION Book' Show Models Devouring Junk Food
Trend Themes
1. Foodie Fashion - Models indulging in junk food while flaunting fashion.
2. Unconventional Beauty Standards - Juxtaposition of models' small figures with high-calorie foods.
3. Playful Consumerism - Creating a lighthearted atmosphere around consumer goods in fashion editorials.
Industry Implications
1. Fashion - Opportunity to disrupt conventional fashion editorials by incorporating contrasting elements.
2. Food and Beverage - Opportunity to market products in unconventional contexts and appeal to new customer bases.
3. Advertising and Marketing - Opportunity to create playful and unique campaigns that break away from traditional approaches.